BizCafe Business Case Coursework Example | Topics and Well Written Essays - 1250 words

BizCafe Business effort - Coursework ExampleThe argument targets a large number of customers, some of whom prefer take-away, while some horde meetings as they take their coffee, hence need for a bigger space. Jane should have not relied on students totally, as they have classes to attend to, which would compromise running of the business. Hiring qualified staff who can work full period while students take over after school would be a good measure that ensures business efficiency. However, the cafe business is viable in the market, since it is at an appealing location. While purchasing equipments, one has to make unnecessary in mind that customers have different tastes and preferences, and in this clean era, a modern up-to-date eatery is preferred by many. I would purchase the impertinently green furniture at $4,000, since they provide an pleasant and private atmosphere. In addition, I would prefer the new 4-cup espresso, which costs $6,000, as it has a high expertness and it is fast to make, thus would ensure efficiency while serving many customers. The decisions made on the typewrite of furniture and coffee espresso go forth yield to high costs as opposed to Janes choice. ... rationale for the Business Each business must have strategies in order for it to survive. With the advancing technology, businesses adopt new strategies that enhance survival through a competitive advantage. A business can make believe a competitive advantage through cost leadership, whereby, it becomes the lowest price for its products but still maintains the products quality. Product differentiation is another schema that ensures that a business provides unique services or products as compared to its competitors, thus attracting more customers (Hitt, Ireland & Hokisson, 2009 p117). The cafe name is never enough cafe, a name has a motor of attracting customers who are curious of how special is our coffee, such that, one can never have enough of it. The new green type of cho sen furniture aims at attracting customers as it has a sense of style in it. The 4-cup automatic espresso aims at serving more customers at once, hence avoiding long queues, or inconveniences to customers. The staff will be paid according to the number of hours worked however, a manager must work full while and must be punctual. The staff will be paid well to avoid quitting, which results to inconveniences. When employees are paid well, they are motivated. Therefore, this tool will be used by our business in order to attain a competitive advantage. In marketing strategies, the cafe seeks to utilize the 3-cup sizes instead of one cup as a result, the cafe is considerate of different classes of customers, as each cup has its price. This is a competitive strategy as other restaurants concentrate on one size of cup only, of which the price is definitely situated and high. However, different sizes of cups give a